March 26, 2025

Snow White & the PR Apocalypse

rachel zegler -snow-white-controversy

A fairytale remake no one lived happily ever after in. Disney tried to modernize Snow White, add some feminist glitter, cut the prince, cast a Gen Z- Rachel Zegler. What we got instead? Press tour tension, cold co-stars, and a movie that looked like AI bedazzled a green screen.

Rachel Zegler Gen-Z takes on Original Snow White

Rachel Zegler called the 1937 original “weird” and made it clear her Snow White doesn’t dream of true love. Which, sure, we get it. But she delivered it like she couldn’t wait to log off. Gal Gadot? Said nothing. No support. No shade. Just… vanished into solo promo mode like a queen with better things to do.

The vibe? Nonexistent. Critics called the film overly sweet, visually chaotic, and emotionally hollow. And the box office came in like a polite cough, $43 million on a $250 million budget. Not even seven magical creatures could save it.

Wikimedia Commons / Disney Press Materials

Now, to be fair, there’s a lot going on. But we’re not here to pile on Rachel. Popular opinion is split, but let’s be real: she might’ve just been the scapegoat for a quiet Gal Gadot boycott.

Rachel’s our girl. She showed up. She deserved better support, on screen, off screen, and especially in the PR trenches. Usually, this is where the older, more media trained cast steps in with a little warmth. A “she’s talented,” a “we had a great time on set” something.

Non Exist PR Support

Instead, Gal Gadot pulled a full queen-mode vanish. And Rachel? She was left out there alone, juggling interviews and internet rage with no one backing her up.

Meanwhile, over in Wicked land, Cynthia and Ariana are out here holding hands, posting each other, giving the internet emotional support besties energy. It’s soft, it’s warm, it’s what Snow White was missing.

Ariana grande and Cynthia Erivo support each other
People.com

Even with a billion-dollar studio, seven magical creatures, and a feminist refresh, if the vibe’s off, the audience feels it. Sometimes you need more than empowerment quotes and CGI sparkle. You need heart.

Or at least a co-star who’ll tag you on Instagram.

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