Dating apps were supposed to make finding love easier. With just a few taps, we can now meet someone we would’ve never crossed paths with in real life. In theory, that sounds great. In practice? It’s a different story
In theory, it sounds great.
In practice, it’s a different story.
How Dating Apps Changed Love (and Us)
Dating apps have not only changed how we date, they’ve also changed how we see love, relationships, and even ourselves.
These platforms function like a digital marketplace for singles. Swipe left, swipe right, it’s the Tinder version of browsing for shoes or checking out deals. But here’s the problem; unlike a typical marketplace, where special offers are reserved for Black Friday or payday sales, dating apps work differently. Some people are permanently on “flash sale.” Others seem to always pay “extra delivery costs,” no matter how hard they try.
The marketplace isn’t fair. It isn’t kind. And it’s definitely not neutral.
The Illusion of Choice in Modern Dating

Your profile becomes your product. Your value? Often judged in a split second, based mostly on how you look.
This dynamic creates a kind of economy of desirability. And like any marketplace with extreme inequality, it messes with people’s heads. Some get addicted to validation. Others get exhausted from invisibility.
We start to think of love as a numbers game, more swipes, more chats, more “options.” But are these really options, or just distractions?
Why Dating Apps Might Hurt More Than Help
In my opinion, dating apps have created the illusion of too many choices. And when you feel like there’s always someone better just one swipe away, it becomes harder to commit, or even value the person in front of you. You don’t date to connect, you date to compare.
Ironically, that abundance has made it harder than ever to actually form real, lasting relationships.
Before Apps, Love Was Messier—But More Real
Before apps, meeting someone involved effort, being present at the right moment, showing interest, risking rejection in real time. There was investment. Now? You can ghost someone mid conversation and never think twice.
What Are We Losing?
So, do dating apps really help? They help you meet people, sure. But to keep someone? To build something? That takes more than an app. That takes a mindset dating apps don’t really promote.
Maybe the real question isn’t whether dating apps help.
Maybe it is what are we losing in the process of making love more convenient?