May 27, 2025

Who Cringed at the AMAs 2025? Also, Congrats Billie!

AMAs 2025 - Billie Eilish accepts Artist of the Year via video at the 2025 AMAs

The 2025 American Music Awards (AMAs 2025) tried to do it all, celebrate new voices, honor old legends, and stir up a little drama along the way. Some moments worked. Others felt more like a time capsule than a celebration of what’s next.

But one thing was clear: Billie Eilish won the night.

 

Billie Eilish: Quiet Wins, Big Impact

Billie didn’t need backup dancers, a viral stunt, or a six-minute medley. She won Artist of the Year, Album of the Year (Hit Me Hard and Soft), Song of the Year, Pop categories, you name it. A clean sweep at the AMAs 2025.

And she didn’t even perform. She’s currently on tour, busy performing her actual good music to sold-out crowds around the world..

She accepted all her awards through a simple video message, no frills, no spotlight-chasing. Just a quiet, tired-looking Billie in her signature low-energy charm, thanking fans and moving on.

The Performances: Nostalgia Meets Midlife Marketing

AMAs 2025 - Jennifer Lopez poses in a silver fringe outfit to promote the 2025 American Music Awards
Jennifer Lopez, host of the 2025 American Music Awards, appears in the official promo wearing a silver fringe ensemble and platform heels – Billboard.com

Jennifer Lopez opened with 23 songs, kissed two dancers, and reminded the world that she still has the stamina of a woman half her age. But the internet wasn’t sure how to feel.

“Why is she always trying to prove something?”

“Please, not another midlife crisis on stage.”

“Let her live, but maybe with fewer backup dancers next time?”

Tomi Lahren had a full on meltdown about it on Fox News, calling it a “cry for attention.” Which, let’s be honest, is exactly what it was, and that’s kind of the point of the AMAs. It’s called show business, not show dignity.

Then came Gwen Stefani, celebrating 20 years of Love. Angel. Music. Baby. with a bubblegum-pink stage, a throwback medley, and a set that looked like it came from the early YouTube era. The reaction? Mixed.

    “She looks amazing.”

“Is this a new release or a school reunion?”

The line between honoring legacy and refusing to evolve can be thin, and the AMAs 2025 walked it with glitter heels and auto-tuned microphones.

 

Is Age the Problem? Or Just the Packaging?

Rod Stewart holding a trophy during his Lifetime Achievement Award speech at the 2025 AMAs
Rod Stewart accepts the Lifetime Achievement Award at the 2025 American Music Awards, wearing a cream suit and surrounded by his family on stage – ROBYN BECK/AFP via Getty Images

Age wasn’t really the issue, but how these performances were presented might have been. When veteran artists stick to the same formulas for decades, the performances can start to feel less like a celebration and more like a rerun.

Take Cher and Beyoncé as examples

Cher is in her seventies. Beyoncé’s in her forties. Nobody rolls their eyes when they perform, because the energy is different. The authority is different. Cher doesn’t need to prove anything. She walks onstage like the blueprint.

Beyoncé doesn’t cling to the past, she rewrites it. Every era, every genre, she steps in like she owns the narrative. That’s why no one cringes.

Still, it’s worth saying: ageism in entertainment is real, and yes, there’s also a double standard. We applaud 80-year-old male legends for simply standing still in a suit. But the criticism kicks in the moment women in their fifties try to move.

 

Closing Statement

The AMAs 2025 felt like watching pop culture argue with itself. Should we move forward?, Should we throw it back?, Should we just let the fans decide?

But Billie Eilish showed up quietly, collected her trophies, and left a bigger impact than anyone else that night. No gimmicks, no cringe, just good music.

Billie reminded us that maybe the quietest person in the room still has the most to say. And maybe, the real cringe isn’t about age or outfits or genre. Maybe it’s just how hard everyone’s still trying to “go viral.”

 

Still thinking about what makes a moment iconic and what just makes it awkward?

       Explore the psychology behind why we flinch, wince, and scroll faster when it gets too uncomfortable.

Also, not every spotlight moment means power.

        Because some performances feel bold, and others just feel… branded.

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